Regardless whether your business is a thriving IT startup or you just run a small local business, you feel the need to make your presence felt online. Having a website or even trading online is a must today. However, merely having a web business is far from enough: you must improve it constantly, and here is a list of the first five things you can do to make your website better:
Obviously, all websites have objectives their owners want them to complete, but the really successful ones are those with clearly defined achievable goals. These depend on the type of business you run. If you are a store, then naturally you want to sell as much products as possible online, and e-commerce should be your priority. If you run a blog, then advertising might be a good funding opportunity, but your primary goal should be grabbing the attention of the biggest number of people and grasping their attention for the longest period possible. From your point of view, the WHY is more important than the HOW, the web development company will take care of the latter. Knowing precisely what your goals are, presents the first and the biggest step in achieving them.
What good are a great product and an excellent website to you if they are on page fifteen of Google search? Since it is highly unlikely anyone would browse that far, you have to be aware of search engine optimization that can increase your number of customers in the long run. The solution is similar to defining your goals: use keywords that are relevant to your web business, don’t dissipate the content on your web page, use meta tags etc. Maybe you should consider hiring the pro or a SEO agency because this can be tricky.
Since you are bound to have images and audio content, and the more the better, there is an issue of how to upload it. It should be compressed enough in order not to slow down the web presentation too much. A technical issue, but still an important one. Don’t forget to name photos you are using since they can apear in Google image search.
Having a link to a social network on your website is not a novelty, and you are sure to have implemented this, but have you ever given thought on which networks you associate your website with?
The common fallacy is that you should have as many as possible, so companies create profiles on networks nobody of their staff use. Imagine how displeasing to the eye (of a potential customer) is an official Instagram profile with only one picture posted six months ago.
Right from the very start, opt for two, three, or as many social networks as you like, but don’t forget to post all the time on them. This acts as your secondary web presentation, don’t neglect it.
The final piece of advice is to take an active role in your web development. If you yourself are the web developer, excellent, but if not, be sure to unambiguously tell the web development company what your primary goals in creating the web presentation or application are.